What is Museum Game?
The Museum Game turns a classic museum visit into an interactive and immersive experience. Visitors explore the museum using GPS-guided tasks, puzzles and questions that not only challenge them, but also make them work together. The game can be fully customized to fit each museum’s unique mission, vision and collection. Suitable for a variety of audiences, it offers an engaging mix of learning, play and collaboration, and can be used as a regular activity or for special events.
- The Museum Game makes learning fun by bringing history and culture to life with interactive challenges.
- Customized to your museum’s unique vision and collection, making every experience special.
- Whether it’s families, school classes or business groups, the Museum Game offers an unforgettable experience for everyone.
What can you expect from Museum Game?
The Museum Game turns an ordinary museum visit into an interactive journey full of challenges and discoveries. Visitors navigate with GPS or a digital map to different locations within the museum, where they complete tasks, puzzles and questions that challenge them and make them work together. By bringing stories and the museum’s collection to life, the game combines learning with fun in a unique way. Suitable for young and old, from families to corporate teams, the customized experience perfectly complements any museum’s mission and vision and can be used as an ongoing activity or for special events.
Challenges for museums in visitor experience
Museums have an opportunity to innovate their visitor experience with interactive, immersive activities that bring history and culture to life. Self-guided, engaging experiences appeal to broad audiences and help achieve a variety of goals.
The Museum Game offers a modern solution to these opportunities by combining interactivity, learning and self-guided exploration. This approach fits perfectly with the evolving role of museums as centers of education and entertainment, enriching the experience for visitors and museum staff alike.
The solution: a Museum Game
The Museum Game offers an interactive, game-based approach to museum tours using advanced GPS technology. Visitors are guided through exhibits independently and discover content in a unique way through challenging puzzles, quizzes and assignments. This immersive experience makes learning fun and memorable. With minimal need for supervision, museum staff can easily implement it while visitors enjoy a high-quality, independent experience.
Key objectives and benefits of the Museum Game
Implementation and support of the Museum Game
To develop the Museum Game, Event Gamification worked closely with museum staff to perfectly tailor the content to each museum’s unique historical story. Using GPS technology, a seamless, self-guided experience is created, eliminating the need for constant staff supervision. Staff receive clear instructions and training to ensure a smooth implementation, allowing them to easily manage bookings and support visitors as needed.
Financial Model Museum Game
The GPS Museum Game is designed as a profitable, low-maintenance activity that generates significant revenue for museums. The financial benefits are broken down as follows:
- Initial cost: €3,000 for the development of a fully customized game.
Unique bonus: Upon purchase, the museum will receive 300 free tickets worth €10 each (total value €3,000).
Profit potential: By selling the tickets, the museum recovers the entire development costs, essentially building the game for free. - Ticket Structure: Each game ticket is purchased by the museum at a wholesale price of €10 per team. Teams consist of 4-5 participants, making the cost per person to the museum approximately €2-€2.50. The museum then sells the game for €10 per participant, resulting in a total team ticket price of €40-€50.
- Profit margin per ticket: With an initial cost of €10 and a selling price of €40-€50, each ticket generates €30-€40 profit. This offers an attractive profit margin of 300-400% per ticket sold, providing a high profit with minimal additional investment.
- Revenue potential: By selling tickets as team tickets instead of individual tickets, museums can maximize sales by group. The broad appeal of the game allows it to be used for both corporate and individual bookings, increasing sales across different visitor segments.
Fictitious example case
Financial benefits and scalability of the Museum Game
To develop the Museum Game, Event Gamification worked closely with museum staff to perfectly tailor the content to each museum’s unique historical story. Using GPS technology, a seamless, self-guided experience is created, eliminating the need for constant staff supervision. Staff receive clear instructions and training to ensure a smooth implementation, allowing them to easily manage bookings and support visitors as needed.
- Scalability and expansion: The financial structure of the GPS game can be easily scaled up. As demand grows, especially with the new setup for individual bookings, the income potential increases with no additional cost per ticket to the museum. This makes the GPS Museum Game a sustainable revenue source that continues to generate profits throughout the year.
- Return on investment (ROI): The GPS Museum game offers a high ROI because of low initial costs and operational simplicity. No additional staff costs are required as the game is self-managing and low maintenance, reducing ongoing expenses. Over time, museums can expect to quickly recoup their investment in setup and training, as ticket sales generate continuous profits with minimal resource commitment.
Results and visitor feedback
Museums that have implemented the GPS Museum Game report overwhelmingly positive feedback. Visitors appreciate the mix of education and entertainment and find the game a fun way to connect with museum themes. The game encourages collaboration and exploration, making the experience memorable and engaging for visitors of all ages.
The Museum Game was a perfect combination of learning and fun. We discovered more about the museum in an interactive way and laughed a lot in the meantime. Highly recommended for groups looking for something fun and educational to do.
Participant after a group activity
Museum Game at the Arnhem Open Air Museum
De Museum Game wordt met succes gebruikt in het Openluchtmuseum Arnhem om bezoekers op een interactieve manier door het museum te leiden. Via GPS-opdrachten en uitdagende puzzels verkennen deelnemers historische locaties en bijzondere gebouwen. Deze ervaring combineert spelen en leren, waarbij bezoekers zich verdiepen in de verhalen en cultuur van het museum voor een unieke en boeiende beleving.
Conclusion and recommendations
The Museum Game offers museums an effective solution to optimize engagement, revenue growth and resource management. An accessible, self-guided and profitable activity enhances the visitor experience, attracting a wider audience and deepening the connection to history. By extending this model to other museums, gamified museum experiences can be standardized, enriching cultural exploration and meeting today’s interactive needs.
Our other concepts
MEET&CONNECT
Provide meaningful contacts during meetings or events through themed games that promote discussion and teamwork.
COMPETE&CONNECT
A fast-paced team-building experience where groups solve puzzles and complete tasks to outwit the competition.
LEARN&CONNECT
Make corporate learning an engaging, interactive experience with quizzes and challenges that make sharing fun.
MOVE&CONNECT
Encourage employee wellbeing with outdoor challenges that encourage physical activity and connection, all playable via mobile phones.
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Transform your next event with a great Museum Game experience. Click below to book now and create unforgettable connections!