As the digital revolution continues at full pace, new concepts arise that change the way businesses do things. One such concept is gamification – the use of gaming to enhance user experience as well as promote the business’s agenda.
Organisations are finding ways to incorporate it into their events, giving rise to the idea of Event Gamification.
Here are four benefits to doing so:
Introducing games with a theme relating to the event is a great way for businesses to interact with potential customers. Coca Cola are a great example of this with their regular use of themed digital games for guests to play. A special app created just for the event with integrated games is another fantastic way of doing this.
They don’t have to be digital either, guests often respond to board games and mini-sports games at events that boost their image of the company.
The science behind dopamine levels is well-known – when they get given a boost the user feels a surge of excitement and well-being. Games are a superb way of delivering that as humans respond positively to successfully completing small tasks.
It therefore goes without saying that high dopamine levels lead to happy customers and happy customers are more likely to buy your product or service.
Not many planners think of this but gamification is a great way of getting customer feedback from the event. Polling thoughts and opinions can also be made into a game – offering prizes for the most polls answered, for example.
Another idea is for guests to guess the results of a particular poll, with a prize awarded to the closest guess.
This way everyone wins – guests have fun and win prizes and you get invaluable customer opinions.
Not only should an event use social media to promote itself, it should also use it via gamification. Attendees could be encouraged to use the event’s hashtag multiple times through games that reward participation.
One great example recently used was placing a giant balloon in the centre of the venue – every time a user tweeted the balloon was pumped with a small amount of air. This was to be slowly done until the balloon popped and, of course, everyone wanted to be the person who popped it!