Gamification is all the rage at the moment – it even has its own verb ‘to gamify’. But what does it mean? To gamify is to transmit the mechanics of gaming to non-gaming environments such as workplaces and events. Heavily based on psychology, it aims to stimulate attendees to engage with others while simultaneously learning.
It has the power to transform an event. ‘But how?’ you might ask. Here are five ways ( event gamification ideas ) to answer that question:
Build a Gamification Corner
Put your guests at ease by creating a mini gamezone in a corner of the venue. It’s a great way for them to take a break from the more serious stuff and is also very budget-friendly. Options such as video games, board games and a refreshment stand are simple to set up.
An extra bonus is the possibility of advertising sponsors in this section -particularly software companies who may allow you to use their equipment in exchange for promotion of their products.
Get physical with ice-breakers
An alternative to computer games are ice-breakers or team-bonding exercises that involve physical interaction. It gives attendees a chance to get to know each other and build trust between themselves and the event organisers.
Fun games like name tag switch and trivia are easy to prepare and, of course, super cheap. Your guests will likely have a great time and take away positive memories of the event.
Create an event app
A recent poll suggests that 8 out of 10 event guests rate gaming applications as their highlight of the event, so it makes perfect sense to create one.
Simple event-related games are an extremely effective way of engaging with the audience. For those with a larger budget, it’s also to use Augmented Reality (AR) to heighten guests’ sensory experience.
Use it to get feedback
Gamification is also a useful way to find out what the guests thought of the event. From a direct digital survey asking them their opinions to more subtle options like quizzes to test what they took away from the experience. Prizes could also be offered to stimulate participation.
The main objective, of course, is to use games to enhance the attendee event experience. The benefits often outweigh the costs and as we move towards the 2020s, gamification appears to have unstoppable momentum in the events industry.