Team Building and Employee Engagement: Transforming Events with Gamification

8 August 2025

Estimated reading time: 6 minutes

In today’s rapidly evolving workplace, team building and employee engagement are more than just buzzwords — they’re essential drivers of productivity, innovation, and organizational success. Yet, despite their importance, only about 21–23% of employees worldwide are considered “actively engaged” at work in 2025. At Event Gamification, we specialize in turning this challenge into an opportunity, using interactive games and immersive experiences to boost engagement, foster collaboration, and create memorable events that leave a lasting impact.

Why Team Building and Employee Engagement Matter

Engaged teams are proven to be 18% more productive and 23% more profitable. When employees feel connected, motivated, and appreciated, they show up stronger and contribute more meaningfully to their organizations. However, low engagement remains a costly problem, draining an estimated $8.9 trillion from the global economy each year.

The Power of Gamification in Corporate Events

Gamification — the integration of game elements like points, leaderboards, and rewards into non-game settings — has emerged as a powerful solution for building employee engagement. By transforming ordinary events into extraordinary experiences, we help organizations:

  • Increase motivation and participation through friendly competition and interactive challenges.
  • Enhance collaboration with team-based activities that require communication and creative problem-solving.
  • Boost morale and reduce burnout by making work and events genuinely enjoyable.
  • Improve learning retention and skill development with engaging, hands-on experiences.

Explore more about the fundamentals of gamification in events at What is Event Gamification?

Customizable Solutions for Every Event

At Event Gamification, our offerings are designed to fit a wide range of needs, from conferences and onboarding to team outings and virtual events. Our game concepts are highly customizable, ensuring that every experience aligns with your organization’s goals and culture.

Types of Games and Experiences

  • On-site scavenger hunts: Energize your team with real-world challenges that promote movement, exploration, and teamwork.
  • Virtual reality challenges: Immerse participants in digital adventures that foster collaboration and creative thinking.
  • Personalized team-building games: Tailored to your event’s theme and objectives, these games captivate and connect participants.
  • Energisers: Short, high-impact activities designed to boost event energy and engagement.

Discover our full range of interactive experiences:

Virtual Employee Engagement Activities for Large Companies

With the rise of remote and hybrid work, virtual employee engagement activities have become essential. Our solutions are designed to engage large, dispersed teams through:

  • Online team-building games that foster connection and healthy competition.
  • Virtual escape rooms and digital scavenger hunts that challenge teams to collaborate and think creatively.
  • Themed trivia contests and wellness challenges to boost morale and well-being.

These activities are not only fun HR activities for employees but also effective staff morale activities that drive engagement across locations and time zones. For more inspiration, check out our client cases to see how we’ve helped organizations achieve their engagement goals.

Best Practices for Building Employee Engagement

To maximize the impact of your team building and employee engagement initiatives, consider these proven strategies:

1. Set Clear Objectives

Define what you want to achieve — whether it’s improving collaboration, boosting morale, or onboarding new hires. Clear goals help tailor activities for maximum impact.

2. Leverage Gamification

Incorporate elements like points, leaderboards, and rewards to make activities more engaging. Gamified experiences increase participation and enjoyment, especially in virtual events for employee engagement.

3. Encourage Regular Feedback

Use surveys and open forums to gather input before and after events. This helps you refine your approach and ensure activities resonate with your team.

4. Recognize and Reward Participation

Publicly celebrate achievements and milestones, both in-person and virtually. Recognition programs with digital badges or rewards reinforce positive behaviors and keep motivation high.

5. Prioritize Inclusivity and Flexibility

Design activities that accommodate different personalities, roles, and work arrangements. Allow employees to choose activities that suit their interests and schedules.

Trends and Insights: Virtual Team Engagement in 2025

  • Hybrid event formats are on the rise, combining in-person and virtual participation for broader reach.
  • Personalized engagement strategies are gaining traction, with activities tailored to employee preferences and work styles.
  • Manager involvement is crucial — 70–80% of engagement is tied to the employee’s manager. Involving managers in planning and facilitating events can dramatically lift engagement.

For more on the latest trends, visit Harvard Business Review, Gallup’s State of the Global Workplace, and SHRM.

Overcoming Challenges in Large Organizations

Large, dispersed teams often struggle with disconnection and lack of recognition. Our digital platforms enable regular recognition, feedback, and gamified engagement activities that bring teams together — no matter where they are. Promoting flexible work arrangements and wellness programs also helps combat burnout and maintain a healthy work-life balance.

Actionable Tips for Event Organizers

  • Incorporate gamification into every event to drive participation and fun.
  • Solicit feedback to continuously improve your engagement strategy.
  • Ensure accessibility for all team members, including remote and hybrid employees.
  • Recognize and reward participation to reinforce engagement.

Real-World Impact: Client Success Stories

Our clients consistently report higher engagement and satisfaction after integrating gamified elements into their events. From digital scavenger hunts to interactive workshops, our solutions have helped organizations of all sizes build stronger, more connected teams. Explore our client cases for real-world examples.

Frequently Asked Questions

What are the best virtual employee engagement activities?

The best virtual employee engagement activities include online team-building games, virtual escape rooms, digital scavenger hunts, themed trivia contests, and wellness challenges. These activities foster connection, collaboration, and fun, even for large, remote teams.

How can gamification improve team building and employee engagement?

Gamification introduces elements of competition, collaboration, and reward, making activities more engaging and memorable. It boosts motivation, encourages participation, and helps build meaningful connections among team members.

Are your solutions suitable for hybrid or fully remote teams?

Absolutely. Our experiences are designed for maximum flexibility, supporting in-person, hybrid, and fully virtual formats. We ensure every participant feels included and engaged, regardless of location.

How do you customize games for different organizations?

We work closely with clients to understand their goals, culture, and event themes. Our team then tailors game concepts and challenges to align with your specific needs, ensuring a unique and impactful experience.

How can I get started with Event Gamification?

It’s easy! Contact us for a free consultation or to book a session. We’ll help you design the perfect engagement strategy for your next event. Get in touch here.

Ready to Boost Team Building and Employee Engagement?

At Event Gamification, we’re passionate about helping organizations turn ordinary events into extraordinary experiences. Whether you’re planning a conference, onboarding session, or virtual team-building day, our interactive games and tailored solutions will captivate your team and drive real results.

Book a free session today and discover how we can help you build a more engaged, connected, and high-performing team!

Additional Resources