Social media is a great way to build excitement about an event. Planners can use a wide range of platforms to spread the word to literally thousands of people at the click of a button. However, if you’re a planner and want to get the most out of your efforts, you’ll need to put some thought into your posts. This way you’ll engage with your audience and hopefully get them to convert to your event.
Here are the best techniques as to how to do that.
Charge up your content
Every post matters online. After all, they massively influence the amount of interest in an event. Posts should always combine event images as well vital information so that attendees know every little detail. Make sure they also carry a ‘voice’ that is friendly and casual – people don’t like to be spoken to as if they were a commodity.
One great tip is to tailor your content to the social media platform that you’re using. Twitter should be informative, Facebook casual while Instagram has to engage with the younger audience.
Stay informed with metrics
Metrics, or digital analytical tools, are a great way for you as an event planner to keep track of the success of your content. The type of insight you get depends on the tool so its best to use a variety of them but a popular one is Google Analytics which combines several tools in its analysis.
You should tailor your tools according to the type of event you’re planning. Also – BE ADAPTABLE. If the data tells you something isn’t working then change it up: don’t be frightened to try new methods.
Become a Marketing BOSS
With only around 5% of your facebook followers getting to see an unpaid page, it makes sense to invest in paid ads when it comes to promoting an event. This means mixing paid ads with organic content in order to get the best push for your event.
Highly effective marketing content should always include engaging images, punchy text and direct calls to action (for example, ‘BOOK YOUR PLACE NOW’).
Doing this will get you the best bang for your buck and put you on track towards hosting a successful event.